Samsung reveals the first look, Samsung Electronics Co Ltd has revealed a new design for a smartphone that folds into a square, racing first in folding devices after it launched its 1st model in Sep.

The South Korean tech giant taunted the new idea on Tue at the Samsung Developer Conference 2019 in the United States.

“The astounding thing with the foldable technology is that it can also become more compact like this,” replied Sally Hyesoon Jeong, head of Framework R&D Group at Samsung’s mobile connections, presenting the mockup on a screen backwards her.

“Incredible, right?” Jeong told, followed by applause from the floor.

The world’s largest smartphone maker is powering ahead with the launch of 5G phones and $2,000 foldable handsets as it battles rivals Apple Inc and Huawei Technologies Co Ltd in an increasingly saturated market.

Samsung reveals the first look, Its new design allows the device to fold in half horizontally. “This brand new model factor we are now investigating not only easily fits in your pocket, but it also changes the way you use the phone,” Jeong said.

China’s Huawei started receiving orders last week in China for its eagerly anticipated foldable smartphone, hoping to make up for weak overseas sales amid U.S. trade sanctions.

Samsung did not give details about when the square-folding phone would launch.

“While we can’t say on future products, Samsung is committed to pioneering the foldable section, including reinvesting in the development of new form factors,” Samsung said in a statement to Reuters.


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