Realme takes a part of India: Realme keeps on growing its share of the Indian smartphone market, growing shipments more than 400 per cent year-on-year to grab 14.3 per cent in the third quarter of 2019, according to figures from IDC. That’s a massive increase on the 3.1 per cent recorded a year ago when the name had only just launched, initially as a spin-off from Oppo. IDC cites “heavy loads” of the C2 phone as well as the new five series.
Oppo itself is now one place after Realme in Indian market share, but it also increased significantly to capture 11.8 per cent. Vivo is in third place after rising to 15.2 per cent, while Xiaomi’s leading share shrunk slightly to 27.1 per cent. If you were to include Vivo, Realme, and Oppo as one organisation, due to their shared ownership by dark private conglomerate BBK Electronics, it would be the amount one vendor in India.
The main loser in all of this is 2nd-placed Samsung, which marked lots decline 8.5 per cent year on year and its market share slip from 22.6 per cent to 18.9 per cent. IDC notes, however, that the numbers submitted from a lagging release schedule, and indeed the company’s market share had hit 25 per cent the past quarter.
What may disturb Samsung, though, is that the Indian market appears to be consolidating, with only 12 per cent accounted for by “others,” which is down from nearly 30 per cent a year ago. With Xiaomi being steady at the top, the majority is all coming from competitive businesses — or one parasol company, depending on your perspective — right here Samsung.
The Realme brand, in critical, has been an atomic power in the market, and while its e-commerce play book was lifted directly from Xiaomi, its rival remains to do well. IDC says Xiaomi posted 12.6 million units, its highest ever purchase in a quarter, led by the Redmi 7A and Redmi Note 7 Pro. If you only take online sales into account, Xiaomi has 40 per cent of the market and 4 out of the top 5-models. In the fast-growing $300-500 device segment, meanwhile, the impressive Redmi K20 and K20 Pro have been big hits.