Instagram is ascending towards becoming a platform to work seamlessly. The Facebook-owned social network is currently hiding the ‘likes’ and ‘views’ from the photos and videos that you share on the platform, in Australia, Brazil, Canada, Ireland, Italy, Japan and New Zealand. This is a part of a trial that tries to simplify the process of sharing photos and videos on the platform, without the pressure of getting to rack up likes and views.
The feature is being tried in these selected countries as of now hiding the likes and views on videos and photos in the Instagram Feed, Instagram on the net, and at intervals user profiles, in the app, as seen by others. “We want your friends to focus on the photos and videos you share, not how many likes they get. You can still see your own likes by tapping on the list of people who’ve liked it, but your friends will not be able to see how many likes your post has received,” says Instagram in an official statement. The social network confirms that they’re attempting to know; the way, these changes impact the user expertise on the platform.
When Instagram had initially launched this feature in Canada earlier this year, the company said that the thought was to “focus on the photos and videos you share, not what number likes they get.”
On Instagram, likes and views had become the only way to place value on a post. Over time, it became easier for users to quickly obtain likes and views to inflate the figure shown with their jobs. Then there was the full matter of however lack of engagement on a post a user shared had a more significant impact on the person’s mental and emotional health. In June 2017, a study by the Royal Society for Public Health in the United Kingdom advised that if a photograph you shared didn’t get enough or expected likes, it hurt the person’s emotional and psychological state. “Instagram draws young women to “compare themselves against unrealistic, largely curated, filtered and Photoshopped versions of reality,” Matt mentioned above Keracher, author of the report, at the time.
So, should influencers need to be worried?