ICC announces a connection with Facebook : The collaboration-builds on the digital success of the ICC Men’s Cricket World Cup 2019,
which joined cricket’s status as one of the world’s most-watched sports, profiting 4.6 billion #CWC19 video appearances across ICC’s digital and social media platforms.
Facebook will provide a range of digital content over four years including match recaps, in-play vital importance and other match and feature content,
giving centuries of millions of cricket fans in the region the chance to deepen their engagement with the sport with more content accessible than ever before.
ICC Chief Executive Manu Sawhney stated, “We are happy to welcome Facebook to the global cricket family for this multi-year,
The multi-market partnership which is a first for our sport. The sequence of one of the world’s most-watched sports with one of the world’s largest platforms is new for the future of our game.
“The record-breaking growth in digital using at this summer’s ICC Men’s Cricket World Cup
showed the continued power of cricket to connect and join more deeply with different audiences around the world.
“Throughout the competitive bid process, we got great interest from a range of platforms, all of whom understand the phenomenal reach of cricket. In Facebook, we have a good partner who shares in our goal to proceed to grow and deepen engagement with cricket fans globally working its platforms.”
Ajit Mohan, VP, & Managing Director Facebook India stated, “We are delighted to partner with the ICC to produce the most exciting moments in cricket.ICC announces a connection with Facebook
Facebook Watch and to plan the next stage of technology-led transformation in cricket. With Facebook, Instagram, and WhatsApp,
The ICC has an excellent opportunity to leverage our family of apps to help current sports fans as well as take in an fully new generation of fans. Daily, people come to our platforms to speak about and form friendships throughout, cricket.
With this partnership, we command be ready to help these fans with the kind of premium content that can burn new conversations, new connections, and new followership.
Facebook is planning the future of AR and VR, and we are passionate about the opportunity of bringing the best modifications to fans around the world.”
The package covers the following events across the 2019-2023 cycle:
ICC Major Global Events
ICC Women’s T20 World Cup 2020
ICC Men’s T20 World Cup 2020
ICC Women’s Cricket World Cup 2021
ICC World Test Championship Final 2021
ICC Men’s T20 World Cup 2021
ICC Women’s T20 World Cup 2022
ICC Men’s Cricket World Cup 2023
ICC World Test Championship Final 2023
ICC Men’s Qualifying Events:
ICC Men’s T20 World Cup Qualifier 2019
ICC Men’s Cricket World Cup Qualifier 2022
Other ICC Events:
ICC U19 Cricket World Cup 2020
ICC U19 Cricket World Cup 2022